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The web site kurikara-tattoo.ch has the following in the homepage, "Phone 41 32 535 45 33." We saw that the webpage also stated " Mobile 41 78 955 5473." It also said " Kurikara Tattoo Studio was established in 2011 by Issei Kurihara from Hiroshima, Japan. It is located in the city centre of BielBienne, Switzerland. We cover many tattoo styles traditional Japanese, Polinesian, realistic, American traditional, lettering, tribal, color work, dot work. Every tattoo is custom made for the client. Are you ready to get a tattoo? 41 32 535 45 33 41 78 955 5473." The header had tattoo as the highest ranking optimized keyword. This keyword is followed by japanese, floating world, and ukiyo-e which isn't as urgent as tattoo. The other words kurikara-tattoo.ch used was oldschool. lettering is included but will not be seen by search parsers.